About — Suzannah Cranwell

Suzannah Cranwell is a London-based brand and commercial strategist and the writer of Strong Brand Strong Business. A practitioner who writes from inside campaigns, boardrooms, and margin numbers.

I'm a practitioner who writes — not a journalist or an academic observer.

I've sat inside commercial decisions: run retail campaigns with real margin numbers, been in rooms with CEOs of £600M businesses, worked with marathon runners as high-intent customers. I write from that experience, not around it.