Lululemon reported $11 billion in revenue. Its home market is still shrinking
Strong Brand Strong Business
What the full year fiscal 2025 numbers say about customer clarity - and the governance fight that could reshape the board.
Writing
The gap between brand and commercial is where growth strategies fail
Strong Brand Strong Business
Glossier's Sephora expansion wasn't the mistake. Changing their hero product at the same moment was. Here's what the recovery teaches brand operators about growth.
Your Website Is No Longer the Centre of Your eCommerce Strategy
Strong Brand Strong Business
The Universal Commerce Protocol signals the move from destination websites to distributed, AI-mediated commerce — reshaping discovery, conversion, and market eligibility.
The marathon mindset that built a $1.6bn running brand
Strong Brand Strong Business
What Brooks Running's 25-year CAGR reveals about using specificity as a defensible commercial strategy - and why the lesson is relevant at every business size.
Playing to win beats playing not to lose
Strong Brand Strong Business
How Lululemon built one of the most commercially precise brands in activewear history on a clear vision and bullish energy — and why losing that clarity is proving expensive
The strongest brands are built to outlast their founders
Strong Brand Strong Business
How the CEO of SKIMS is engineering a $5 billion business that doesn't depend on Kim Kardashian's star power.
Brand-discipline is a behaviour, not a statement
Strong Brand Strong Business
How Adanola built a $530M business by treating brand discipline as a commercial strategy, not a PR play.
The cold-water discipline that built a 54.8% margin
Strong Brand Strong Business
Finisterre grew from £6.7M to £26.6M at 54.8% gross margin. The architecture of integrity underneath it - and the wholesale test now underway.
The 4:1 Method
Strong Brand Strong Business
A simple, commercially responsible way to elevate eCommerce performance — without chaos, confusion, or wasted effort.
Cash Not Cosmetics: The Unspoken Reason for Kering’s Big Beauty Sale
Strong Brand Strong Business
This is the news that Kering is shedding its beauty division to refocus on turning around its star player, Gucci.
Why Moncler is the Godfather of Marketing
Strong Brand Strong Business
Al Pacino and Robert De Niro might sell the story - but it’s Moncler’s cash discipline that makes it iconic. Here’s how emotion turned into operating margin.
Does full-price sell-through have to be clean for a brand to be healthy?
Strong Brand Strong Business
Rapha proved full-price sell-through is the leading indicator of commercial health. But purity is unrealistic - the difference is how you use the metric when it moves.
Project Starfish: What It Is and What It Means for Brands
Strong Brand Strong Business
A guide for brands to understand visibility, revenue impact, and margin implications of Amazon’s AI-generated listings.
Why Payments, Not Stores, Are Shopify’s Real Power — Here's What You Need To Know
Strong Brand Strong Business
Shopify’s transactional infrastructure is quietly shaping discovery, identity, and revenue in an AI-driven commerce world — here's why it matters and what you need to do about it.
99.996% of Customer Experience Goes Unoptimised
Strong Brand Strong Business
Why eCommerce brands are optimising the wrong moments — and what Molton Brown shows us about where value really lives
Digitally-Led, Human-Centred: A Framework for Smarter eCommerce Decisions
Strong Brand Strong Business
How to decide where humans add impact and where AI or automation add value for your business.
95% of AI Investments Are Underperforming. Here’s How to Fix That.
Strong Brand Strong Business
Most AI investments are underperforming against financial expectations. Here’s how to turn your AI spend into predictable profit.
Ex duris gloria: Rapha lost focus, experienced pain, and is on the slow road to recovery.
Strong Brand Strong Business
Rapha built a £200 million brand on identity discipline and full-price sell-through. Then it discounted. Eight years of losses and a £102 million write-down later, Fran Millar is running the recovery. The commercial lesson applies to any brand-led business.
Nike bet on the algorithm. The athlete won.
Strong Brand Strong Business
Nike cut 50% of its retail network to own the customer. Hill is rebuilding what the algorithm couldn't replace. The retail network lesson every brand needs.
The 2027 Tour de France Grand Départ: Three Nations, One Opportunity
Strong Brand Strong Business
The 2027 Tour de France Grand Départ isn’t just about yellow jerseys. For UK cycling brands, it’s a rare chance to own both the invisible and human-led commerce of the sport.